PAIGE SPIRANAC has announced a dramatic new career change into the “next big thing in golf”.
The influencer and former LPGA star is teaming up with the Par 3 tournament Grass League.
Paige boasts millions of online fans after embracing social media to promote her golf journey.
The 32-year-old turned pro for a year after playing at the University of Arizona and San Diego State.
But her LPGA career failed to take off, with Spiranac swapping the fairway for the online world.
She has built up a loyal following thanks to a hearty mix of golf tips and sultry selfies from the course.
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Now Paige has teamed up with viral tournament Grass League, which made its debut last year.
She said in a video on X: “I am joining the front office at Grass League.
“Grass League is a high-stakes Par 3 league.
“I will be focusing on brand development, fan engagement, content strategy, seeking out new talent, and acquiring sponsorships.
“This is really exciting for me and I feel its the next stage and development of my career.”
The Grass League features both amateur and professional players in team-based formats.
Franchises representing different regions from both the USA and Canada play on lighted Par 3 golf courses.
A press release from the Grass League added: “A trailblazer in both professional golf and modern sports media, Spiranac will work closely with league leadership to shape the long-term vision and growth strategy for The Grass League.
“Her role will encompass brand development, storytelling, creative, business development and overall content and audience strategy, positioning the league to scale its reach across digital, broadcast, and live experiences.”
One fan responded to the news: “I’m so pumped for you.”
While another said: “Congratulation Paige, you are really smart woman and you deserve this. Go get them girl.”
Spiranac currently boasts 4 million followers on Instagram alone.
She credits her success to being “on the grind” and refused to get down after her pro career fizzled out.
Speaking to podcast Playing A Round in 2023, she said: “I had everything to be a world class golfer.
“But I just couldn’t put it together and I didn’t know why. It was driving me actually insane.
“Instead of sitting down and feeling sorry for myself, I picked myself back up and threw myself into my media work [when my golf career ended].
“My background of just grinding, hard work has really helped me in my media career, because I work so incredibly hard — and the difference is here, the harder I work, the more successful I’ve become.
“I think that’s why it’s been a more fulfilling journey for me than professional golf – the outcome is positive.”